College Expectations Essay

Each January first brings around another open door for individuals to set objectives and have new wants to achieve in the year that follows. A few people make these deepest desires in the method of goals that they will endeavor to begin or quit accomplishing something in their lives. For certain individuals another new year implies an additional 52 weeks of being frightened. A few people are frightened of monetary circumstances, some of family circumstances, and a portion of the unknown’s that lie ahead. Right now in my life I am one year from graduating secondary school. That implies that I am just a single year from setting off for college too. That raises a wide range of expectations and fears. The following year will direct quite a bit of what befalls me during the four years that follow; I would like to find a way to have my preferred option to enter the school. Some of the time I get desirous of those understudies that have more cash than my family and I do. Not that this implies I live in an awful circumstance, yet it implies I should work more diligently during secondary school to get as much award and grant cash as possible for my advanced degree. Quite a bit of my time in the following year will be spend getting ready for school. That incorporates applications, grounds visits, money related guide and grant structures, and in the end venturing out from home. My school experience will no doubt direct how I will spend an incredible remainder. Now in my life I should think and remain centered. In any event, when I feel that I would prefer not to proceed with the applications and essay’s I should recollect what this point in life holds for a mind-blowing remainder.

The Invention of the Printing Press Essay Example | Topics and Well Written Essays - 3500 words

The Invention of the Printing Press - Essay Example Which of these should I investigate and what rules should I use to make my brain on a judgment After much idea, I understood a few things: I can't take a gander at the consequences of the occasions since the impacts are only gigantic to be weighed by anybody; I likewise can't take a gander at components, for example, the individuals in question and the endeavors they have put that in the long run prompted the disclosure or creation in light of the fact that once more, such can prompt a chain of interminable occasions and conditions. Consequently, since neither its underlying foundations nor outcomes may help in discovering which of the two occasions are more prominent, I needed to take a gander at some other reasonable models. In the end, subsequent to experiencing the readings, I understood that there is one more road I never took a gander at. That is, the road of the connection between these two occasions! Just, are the creation of the print machine and the revelation of the cuttin g edge logical strategy related by any stretch of the imagination, in any capacity The response to that question, which is a yes (and I will explain that in this paper), offered me likewise the response to the discussion going on in my mind. There is a connection, and the connection is that of causality, one somewhat caused the other, making the other incompletely subject to that which caused it. At any rate for these two, the appropriate response was not hard to track down: the print machine went about as halfway material reason for the possible happening to the cutting edge logical technique. In this way, in any event inside the philosophical domain of instrumental causality, the innovation of the print machine has supremacy over the disclosure of the logical technique. With this, my inquiry for the individuals who might state in any case would be: Would the cutting edge logical technique, as we probably am aware it, be conceivable notwithstanding the halfway material causality ga ve by the print machine Offered my principle question whose response rest I currently give my proposal proclamation: The print machine, being an instrumental reason for a portion of the extraordinary improvements in the west (counting the disclosure of the logical strategy) from the hour of its creation to the present, makes the development of the press a more significant recorded occasion than the revelation of the cutting edge logical technique. To have the option to demonstrate my postulation articulation, I will isolate the conversations of this paper into three sections: The print machine is an instrumental reason for a portion of the incredible advancements in the West; the print machine is an instrumental reason even of the logical strategy; Conclusion. The Printing Press is an Instrumental Cause of the Developments in the West At the creation of the print machine in 1440 came different advancements also: the investigation age, the renaissance, the renewal, the commencement of the data age, and obviously, the cutting edge logical period. In this piece of the paper, I will show how the print machine was an instrumental reason for these turns of events. Be that as it may, before I continue, I will initially characterize what an instrumental reason is. An instrumental reason, as per Aristotle, is a guide to a productive reason in concocting an impact. So for instance, the brush and different things

Characterization, Theme, and Imagery of Ray Bradburys The Pedestrian

Two works refered to by people have gained incredible ground in innovations, for example, TV. Be that as it may, as children quit any pretense of perusing and played outside to interface TV, individuals may think about whether it is advancing or returning. In The Pedestrian, Ray Bradbury decided to express the impacts of these enhancements. Through articulation and picture he shows that people will not exist anymore if human advances until society loses mankind. Beam Bradbury's The Pedestrian is a short tale about a man named Leonard Mead on the fate of AD 2052. Bradbury made an uncommon scene with an amazing picture and similitude. What's more, it additionally added to the subject that shows up through short stories. This story occurs in a future dyspeak society in 2052. This book was included in the city of an empty city of Leonardo Meade, an uncommon city conceived in Waukegan, Illinois on August 22, 1920. Since 11 years of age, Bradbury is keen on composing books and books. He acknowledged secondary school training and continued instructing himself. Additionally, I sold papers at the hour of composing and I invest the vast majority of the energy at the library. Around the same time he graduated in 1938 and he distributed his first short story in the magazine Hollerbochen's Dilemma. Until 1942 51 When perusing Ray Bradbury's story, the peruser can see that he is composing an unmistakable style; with the story passerby his style is very self-evident. As a matter of first importance, this story has a place with the sort of sci-fi. Another part of his style is that not normal for others like such Leonard Mead, his character is regularly forlorn. Third, he utilizes pictures to clarify settings and characters. Along these lines, Bradbury's style is uncovered in this story. Inquiry: Writers start their work and request that their perusers stop and consider their examination. I see BIG 3 and it closes with paper. Short stories and tales: Writers give a short (story) identified with their subjects so as to cite models and draw in watchers' inclinations. Next, we review the section subject rapidly and it closes with the paper. Citation: Writers allude to influential or point related explanations made by definitive sources with respect to their subject. Statement or state the verses of the verses. If it's not too much trouble utilize your mom/father/grandmother consistently to state something Among people on foot, Ray Bradbury needed to draw on occasions that had been halted by police officers while strolling with companions around evening time. Individual 50). The character arrangement and imagery of this short story shows how society creates when individuals rely upon innovation. There are such a large number of cell phones, an excessive number of web, you need to evacuate those machines, there are an excessive number of machines. (Time 1) Even today I will present his expertise utilizing this reference It is. Try not to confide in his moon before his 90th birthday celebration. Beam Bradbury's person on foot shows the doubt of his own innovation and the possibility of ​​how to end if the specialized society is going to end.

What is Down Syndrome - Free Essay Example

Did you know older women(40+) are more than likely to have a baby with Down Syndrome than younger women(30 and under) is!! Down Syndrome was a big deal during the 20th century and it is still a big deal know. The main ideas are What down syndrome is, What are the statistics of DS and the history.What is Down Syndrome? Down Syndrome (DS) is when the human body has 23 pairs chromosomes and there is an extra of chromosome 21. One gets 23 chromosomes from each parent. The additional genetic material shifts the course of development and causes characteristics of Down Syndrome. According to, The National Down Syndrome Society, About 6,000 babies with down syndrome are born in the United States each year. Some physical traits of Down Syndrome are low muscle tones, small stature, etc. Beth Stanley says, I participate as an Athlete Ambassador because I want to set a good example for my three daughters as an active woman that supports and encourages others in their goals. Having Down Syndrome is like being born normal. I am just like you and you are just like me. We are all born in different ways, that is the way I can describe it. I have a normal life, said by Chris Burke, a down syndrome person is like everyone else. Down Syndrome to is about someone being more unique then us and not thinking they are perfect like we think we are perfect. They know they are not like us and they dont care because they are perfect the way they are.DS continues to be the most common chromosomal disorder. 1 in every 700 born has Down Syndrome. Between 1979 and 2003, the numbers of babies expanded by 30%. Williams, 2The prevalence of Down Syndrome increases as the mothers age increases (Occurrence of Down Syndrome in the U.S.) In 2002, about 1 out of 1,200 people living in America had DS in 2008. Between 1960 and 2007 life expectancy of people with Down Syndrome increased. In 1960, people with Down Syndrome lived to be 10 years old. In 2007, people with Down Syndrome lived to be about 47 years old. Sometimes babies with Down Syndrome can be born weighing less than 3.3lbs. Its called very low birth weight. DS has a lot of statistics but it doesnt matter because everyone who is born with Down Syndrome is the same.Down Syndrome goes back very far in 1866 British physician, John Langdon Down, which is who down syndrome is named after. Down Syndrome was first known as Mongolism. The name Down Syndrome did not become official until the early 1970s. Lots more were learned in 1959 when French Pediatrician/Geneticist Professor Jerome Lejeune realized that people with DS had an extra chromoso me. Not too long after, chromosome studies were conducted to confirm Down Syndrome. For the first half of the twentieth century in the U.S., the larger part of children with DS was put in institutions usually right after birth. According to The origins of the Term Down Syndrome, These were warehoused in large state institutions- often in deplorable conditions- locked away so that the rest of the society could not see the horror of the lives. Down Syndrome goes back years and years and hopefully one day we can find a cure(not that we need one).What is Down Syndrome, what are the statistics and What is the history of Down Syndrome? It is important because it causes lifelong developmental issues and it makes it hard to learn sometimes.

Analysis of Greek Tragedy Using the Aristotilean Model Essay

Greek tragedies, written in ancient times, are still a standard for tragedies written today. Contrary to diminishing in value over time, these tragedies have become cherished pieces of work in the sophisticated literate culture of today. However, one can not delve into these precious works of beautiful literary verse without first having background knowledge of the context they were written, and of the structure they follow. There are several terms, as well as an analysis of tragedies by Aristotle, a philosopher who experienced them firsthand. By knowing the structural basis of tragic works before reading them, one is able to better understand them and appreciate them more fully for the prized trophies of classic literature they are.†¦show more content†¦He also added background scenery. Also in development came the tone of seriousness, and the changing in rhythm to that more closely related to regular conversation speech. Aristotle, along with the history of tragedies, included an analysis of the subjects. He states the tragedy always deals with lofty subjects, characters greater than ourselves. They accomplish this all in a grand style of verse. The events in tragedies also generally all take place in a single day, regardless of how long they took in real life. All the previous descriptions of tragedy fall under the seven parts of tragedy Aristotle describes. First of all, tragedy involves mimesis, that is, it is imitation of real events. This gives credibility to the work and helps captivate the audience. Secondly, it is serious. This helps distinguish it from comedy. Tragedies also include action that is complete and with magnitude. Language in tragedies utilizes of rhythm and harmony. The rhythm and harmony should not be used throughout, however i.e. some bits are spoken while others are sung. Tragedies should be performed, not narrated, which is the context in which one must read and understand them. Finally, a tragedy should arouse emotions of pity and fear, while accomplishing catharsis, a purification or purging of these emotions. Structurally, Aristotle lists six component parts of which all tragedies must consist, and nothing else. These include the spectacle, which is the overall

John Steinbeck s Of Mice And Men - 1911 Words

In the book Of Mice and Men, John Steinbeck drops many clues that foreshadow all the deaths throughout the story. Foreshadowing is a literary device where the writer gives an advance hint of what is to come later in the story. There are many examples in this story that all indicate that Lennie isn t going to last long in this world. Foreshadowing is important to this story because it acts as hints that makes Lennie’s death not such a shocker or plot twist. In conclusion, John Steinbeck’s book Of Mice And Men, would not have made sense without his examples of foreshadowing throughout the story. There are many signs of foreshadowing right from the beginning of the book as George and Lennie are walking to the new ranch where they will be working. At first George and Lennie got kicked off the bus because the bus driver did not want to drive another ten miles down the road so they decided to walk the rest of the way. The first many incidents of foreshadowing happen on this w alk. The first example is when, â€Å"A water snake slipped along on the pool, its head held up like a little periscope. The reeds jerked slightly in the current. Far off toward the highway a man shouted something, and another man shouted back. The sycamore limbs rustled under a little wind that died immediately† (Steinbeck 5), and that compares Lennie to the water snake which is filled with unpredictable dangers and is unaware. The jerking reeds represent one of the sparks that make the other men want to killShow MoreRelatedJohn Steinbeck s Of Mice And Men1248 Words   |  5 PagesIn Steinbeck s novel Of Mice and Men, He uses imagery many times to create a realistic setting and plot. Steinbeck’s depiction of migrant workers and their daily complications during the depression are objectively precise due to his use of imagery with idioms, dreams, nature, loneliness and animal imagery. The main theme of the book transpires to be loneliness and fate. While George and Len nie, the main characters have a synergetic relationship, fate steps in and does away with their dreams, whichRead MoreJohn Steinbeck s Of Mice And Men897 Words   |  4 Pagesthat we possess. Many people feel certain emotions based on events that have taken place in their lifetime or how they were raised throughout their childhood. In John Steinbeck’s Of Mice and Men, he portrays the feelings of isolation and loneliness in three different characters. George’s isolation is illustrated in Steinbeck’s, Of Mice and Men. George expresses many hard feelings towards Lennie at the opening of this story. â€Å"‘...you’re a lot of trouble,’ said George. ‘I could get along so easy and soRead MoreJohn Steinbeck s Of Mice And Men1243 Words   |  5 Pagesis what John Steinbeck achieves by portraying this through the characters in his novella Of Mice and Men. The main characters are affected by loneliness in their own different way throughout the novella. rf The loneliness is maintained by the challenges that the characters have to face, and they sustain those challenges of being inhumane towards each other. Crook, a figure in the story who experiences discrimination encounters the challenge of race, due to the book’s setting in the 1930’s duringRead MoreJohn Steinbeck s Of Mice And Men1080 Words   |  5 Pagesâ€Å"I want you to stay with me Lennie. Jesus Christ, somebody’d shoot you for a coyote if you was by yourself.† The novel Of Mice and Men by John Steinbeck shows the relationship between two migrant workers in the 1930s, George and Lennie, along with the other members on the new ranch that they began working on. Georgie and Lennie dreamed of following the American Dream and owning their own patch of land and the novel revolves around the dream and the obstacles that stand in their way. Lennie, a strongRead MoreJohn Steinbeck s Of Mice And Men2167 Words   |  9 Pagesjobs. In John Steinbeck’ s Of Mice and Men, George Milton and Lennie Small wander through California in search of a new job that would help them make enough money to live their American dream on â€Å"the fatta the lan’†(Steinbeck 14). George and Lennie’s hard work and determination is not enough for them to live their dream. Lennie has a mental disability that slows the two friends down from living their dream; they have to run from job to job because of Lennie’s unintentional actions. Steinbeck incorporatesRead MoreJohn Steinbeck s Of Mice And Men1286 Words   |  6 PagesThe realistic fiction novella Of Mice And Men by John Steinbeck explains the journey of two migrant farm workers. Lennie and George are forced to overcome the Dust Bowl and The Great Depression around 1938. This makes jobs even harder to come by because everyone wanted one. Lennie and George were kicked out of Weed and they now work at a ranch in Soledad. At the new farm the friendship between Lennie and George becomes harder to maintain. The people on the farm are all different shapes, sizes, andRead MoreJohn Steinbeck s Of Mice And Men1360 Words   |  6 Pagesfeeling, thinking and acting in everyday life. In the story Of Mice and Men by John Steinbeck, a duo of farmers, George and Lennie, search for work wherever they can. Their dream of having a farm of their own is coming into reach, while George has to wield Lennie away from the temptation of Curley’s wife and the reality of what L ennie can do. John Steinbeck uses characterization to illustrate the nature of human existence. Steinbeck portrays George as a man who tries to help, and helps others soRead MoreJohn Steinbeck s Of Mice And Men1448 Words   |  6 Pages In the novella, Of Mice and Men, John Steinbeck discusses the idea of loneliness and how people who work at the ranch have no family and no future in lives. He indicates that all people at the ranch are lonely, but he specifically uses a few characters to highlight their state of being lonely and more miserable than the others. He emphasizes the loneliness of ranch life during the Great Depression, and shows how people are willing to try and find friendship in order to escape from the state ofRead MoreJohn Steinbeck s Of Mice And Men1205 Words   |  5 Pagesand the time period of John Steinbeck s novella, Of Mice and Men, exemplifies the idea that people from minorities are held back from achieving their version of the ‘American Dream’. This goes to prove not everyone will overcome the overbearing tidal waves of their hardship s, which makes the American Dream nothing more than a dream to them. Crooks, the black stable hand, faces discrimination due to his skin color as this unfortunately was common in the 1930’s. John Steinbeck uses Crooks’ situationRead MoreJohn Steinbeck s Of Mice And Men968 Words   |  4 PagesSolidifying the theme of John Steinbeck’s Of Mice and Men, the protagonist George expresses his significant loneliness despite a strong kinship with his friend Lennie, â€Å"’I ain’t got no people†¦ I seen the guys that go around the ranches alone. That ain’t no good’† (41). Published in 1937, amidst the horrific turmoil of the Great Depression, Steinbeck’s novella struck a sensitive chord with readers. Set in the heart of California’s Central Valley, this story follows two men, George and Lennie, as they

IMC Plan for Women’s Era Lifestyle Magazine †MyAssignmenthelp.com

Question: Discuss about the IMC Plan for Womens Era Lifestyle Magazine. Answer: Introduction There are a numerous ways to developmarketing and communication strategies. Adding value to the product in any business is dealt by the impact the message communicated has on the market or the customer behaviour. Being a planning manager of the magazine company, who has to develop and build brand for a lifestyle magazine Womens Era am responsible to give an efficient direction to my magazine company in order to influence the behaviour and attitude of the customer targeted. It is the process of finding new opportunities in order to fulfil the communication objectives in an ethical manner to create a position strong enough in the market. There are lots of campaigns of other brands in the market which needs to be managed to win over other brands who have created a good brand image already. For Womens era, the main emphasis is upon managing the audience and targeting them in such a way that it maintains a good customer relationship especially with women audience who spend more on lifesty le and wellbeing. In order to send the created message and communicate about the magazine to the targeted market, various interruptions and disturbances in getting the message received must be kept in mind. This process involves various steps like maintaining public relations, carrying out promotional activities through direct communication or campaigns and advertisements (Blakeman, 2014). Therefore, it is the process of creating a balanced mix of various communication methods and channels to uphold a good market position. Background of Womens Era Magazine The objective of the magazine company is a magazine which helps individual or the audience to get innovative experience for wellness in day to day activities. It helps one to build its own life and address various lifestyle issues and challenges. For an instance, families struggling with issues of parenthood might have encountered that it is really hard to face realistic situations for e.g. spending good time in family, keeping a balance between family, kids and work etc. This magazine lays a system which supports situations which are uncontrollable. Energizing and positivity in health and wellbeing is the common objective, this magazine company serves. It motivates the readers to channelize the stress related tasks to be productive in nature. This magazine will be an abundance of advice of providing confidence especially to the female audience who are blessed and are fortunate enough to be responsible for shaping a familys future. Womens era magazine would employ 15 positions which would be the sales department, production department comprising of the typesetter and art director, an editorial department consisting of editors based on seniority and administration department. The administrative department will consist of personnel keeping a track of book keeping, secretarial activities, publishing activities, programming and processing the data. The main objective is indulging inmarketing activities to an extent that it targets the prospects optimally (Shin, 2013). The segment catered is the key element of knowing the steps to be taken in order to fulfil the needs of the readers. It would target female adult market, who realise the importance of maintaining the work life balance. This magazine would address to the needs and varying interests of females about shaping life in fun, ageing aspects, beauty and fitness and parenthood etc (Lusch, Vargo, 2014). Identification of the audience to be targeted and analysing the segment To identify the requirement of our product, there are a number of activities to be carried which gives a definition to be understood by the consumer of the product. It is this stage which finally develops the product. There are not only activities like managing the manufacturing tasks and deciding upon the management of supply chain. In addition, the overall product is only developed when the requirements of the customers are anticipated and innovative changes are made in the product accordingly (Ang, 2014). The reputation of magazine company would be decided upon the aspirations and needs, the company has catered. It is primarily the main focus area to screen the readers and identify the segment. Womens era magazine will cater to the women readers who have the zeal to live and find ways develop the living spirit. There are other factors along with that for e.g gender, level of income, behavioural attitude and geographical location which the company needs to analyse for finding the readers who are likely to purchase the product (Martin, 2016). Geographically, the lifestyle of a person depends upon the weather of the location which further influences accessories used for fashion and living. Targeting the Australian market, where the weather is not very extreme both in summers and winters will help the magazine to include information on categories like travel, fashion and accessorizing, benefits of exercising, parenthood, characteristics of people according to personality etc. Analysing the behavioural patterns of women will help the magazine company to know the responsiveness of audience towards knowing about their travel, leisure, fitness, maternity, parenthood needs (Egan, 2014). The magazine can promote various products used as a symbol of love and affection depending upon the readers behaviour for e.g. Jewellery, flowers, chocolates and fitness equipments. This further helps in cost analysis avoiding unnecessary wastage in designing the campaigns to market the product. If the market targeted is appropriate then customers can easily relate to their requirement and purchase it quickly. Companys advertising and communication objectives The communication of a message, may it be creating awareness of the brand and positioning the magazine in the market or influencing the attitude of the customer with the help of promotional activities, the biggest challenge for a company is its competitors. There are magazines which create a threatening competition like fashion magazines enticing the readers about the latest trends and upcoming fashion tips which lead the audience to switch the magazine. Apart from that, there are low cost magazines which advice about the lifestyles of people with busy schedules covering aspects like ready to eat food, hotels and resorts for holidays to relax from work, list of restraunts for fast food, products for cooking with recipes and nightlife venues and clubs for outing etc. Therefore, keeping in mind about the competitors, market has to be targeted and price is to be set so that survival in the market is ensured (Persuit, 2013). This further leads the company to plan promotional activities l ike selling magazines personally, public relations, advertising, media, and TV channels etc. Using marketing techniques like providing discounts, vouchers and coupons on the subscription of the magazine are also an option to make the brand popular. After the complete review of the competitors, the magazine company would be planning upon objectives of marketing and communication which include: Imparting awareness among the women audience: It is important that amongst various female magazines which have categorically maintained a good level of awareness in the minds of women, Womens era magazine enters the market with catching slogans, punch lines and advertisements. This will repetitively be in the readers top of the mind. Creating awareness and existence is an important objective (Schultz, Patti, Kitchen, 2013). Creating an intent in the audience to purchase the magazine: To be available and persevere in the competition, motivation plays a vital role. If the target readers are shown the benefits they will reap from reading the content and purchasing the magazine, then the hidden need of the customer will be met. Letting the household females know about the modern techniques of living their lifestyle and understanding their family requirements to help them overcome domestic challenges is the objective of our magazine (Thorson, Moore, 2013). Creation of ethical perception about the product: When there are thousands of rivals and competing brands in the market, it is very common for the audience to receive a negative feedback and review (Percy, 2014). Our main aim is to create that kind of perception which exhibits positive reviews and avoids misconceptions. Our main aim to deliver a message through various promotional activities is to create an authentic image on the consumers. Create loyalty for the brand: Activities used in promotion like giving samples, free subscriptions for trial, coupons and vouchers for trial are carried out to give an experience to the customer about the product and create repetitive purchases. It gives an insight to the magazine company about the preference of the user and their spending habit. Accordingly, innovations are used and loyalty is created for the brand in future (Kitchen, Uzunoglu, 2014). Advertising method There are a number of possibilities when the question is to promote the product in the market. Once the market to be targeted has been decided and the objectives have been planned, then communication and promotion becomes profitable. The main step now is selecting the medium and focus on the message to be delivered in the market. As an IMC manager of the Womens era magazine, the best way to indulge the audience and communicate our message is advertising through online sources. There are listings online on search engines like Yahoo and Google. As soon as the seeker searches for the magazine using key words, the results are made available. In online sources social networking advertising is the best way Womens era magazine can be advertised (Tagg, Stevenson, Vescovi, 2013). This method cost efficient and draws maximum attention of the audience. In fact reviews and feedbacks can be too taken while advertising through online sources. There are sections like FAQs and Ratings which helps t he company to adapt to audience preferences. Communication Objective: The main advantage of selecting the above communication way of advertising is it will give the magazine company an opportunity to interact with the audience frequently. There should be no gap. Taking feedbacks through comments and tweets on Facebook, Twitter will allow avoiding any misconceptions, negative publicity. It will also help in tapping the mass market as the advertisement will be seen by lots of people. This will increase the product awareness. The major issue with respect to ethical compliance while advertising through social media is accuracy of the material to promote the product must be very high (Goodyer, 2015). The audience is large and they tend to hamper the image of the product by misinterpreting the information and listening to the competitors word of mouth (Kelley, Jugenheimer, 2015). The features advertised about the Womens era magazine need to reflect the exact information to its users in order to avoid the risk of miscommunication. Th e company may come across situations when the customer relationship is damaged as wrong information is communicated while promotion. Media plan Development Amongst the infinite media vehicles available to campaign about the product, Womens era magazine will choose to reach the people with the help of digital media which includes the social networking sites as well. It is the best and cost efficient vehicle to build viewers emotions and increase awareness. This includes all the networking networks like linkedin, facebook and interactive sites which gives the product an online presence and reduces the gap between audience and the company through two way communication (Zarrella, 2009). This taps the readers behavioural pattern by engaging him through various interactive tools like tweeting, ratings, commenting, pressing likes and tagging etc. The subscribers feel that they are a continuously in contact with the company and develop a relationship and a personal connection. Budget of the IMC plan As we are targeting the mass market as our audience, we would require a budget of AUS$ 5000 for the promotion of the magazine through social media. This would include activities like finding the target audience through surveys, research and other marketing activities. We would require AUS$1500 for creating a profile on the social networking site would include profile picture, cover photo, videos and icons to be uploaded to enhance the content. We would further need AUS$1600 to run our ad on Twitter or Instagram to establish our brand by exposing it to get high number of clicks and tweets. Additionally, we need to manage the schedule of time so that our new updates and news posts are posted before time. Going further, if we want to keep a track of the number of visitors who see us through social media, then we need to spend AUS$500 per month to build in analytics for our site. To gather information about the needs and difficulties of our target audience tools like Follower wonk need t o be managed to locate our followers, to know their timings when do they tweet and to find who are our followers. This would need an amount of AUS$1000. In order to receive the feedback we would include sections like Ratings, Reviews and FAQs and need AUS$400 for evaluating the effectiveness of our plan under the heading miscellaneous expenses. Evaluation of Integrated marketing plan It is required that Womens era magazine monitors and evaluates whether the designed plan for integrated marketing communication is in accordance with the main aim. Since, our mission is to communicate various aspects of improving and developing the lifestyle of women who are into entrepreneurship, household work and relationships etc. It is hence, important to assess the consequence our plan will create when executed. The company would need to conduct surveys and research to observe the following points which are whether the message has been communicated, the targeted women buyers have been addressed according to their requirement (MacArthur, 2015). Additionally, the plan is in accordance with companys budget, the response gathered matches the set standards, there is an increase or decrease in number of subscriptions. Finally, the last step is taking corrective actions for improving the shortcomings in the feedbacks and reviews. This process of developing standard targets against whi ch the actual number of tweets, reviews and likes received will be compared will further lead to increase the number of subscribers. Conclusion The communication plan is effective when it persuades the subscriber to buy and read the magazine. This needs that the advertising is not misjudged by the targeted segment of people and a strong customer relationship is developed. There are various indicators to identify the above result. Womens era magazine would make this plan by introducing effective elements such as keeping the track of awareness related to our brand, attitudes and behaviour of the women audience, likes and tweets received through social media etc. Additionally, keeping in mind the comments and reviews would help the company to cope up with the competitiveness and improve customer engagement. It is important to create a balanced mix of various communication methods and channels to uphold a good market position. It is differentiation in the brands which makes our product identify the challenges the company needs to cope up in order to build the brand (Parente, Strausbaugh-Hutchinson, 2014). It involves the people who are targeted to be addressed, fulfilling the aim of the communication of the message, deciding the content to be communicated, determining the mediums through which the message is to be communicated, finances, and finally assessing the consequences and results after the execution of all these activities. References Ang, L. (2014). Integrated Marketing Communications: A focus on new technologies and advanced theories. UK: Cambridge University Press. Blakeman, R. (2014). Integrated Marketing Communication: Creative Strategy from Idea to Implementation (2nded.). US: Rowman Littlefield. Egan, J. (2014). Marketing Communications (2nd ed.). US: Sage. Goodyer, M. (2015). What are the legal and ethical issues in marketing. Retrieved from https://spinsucks.com/communication/legal-and-ethical-issues-in-marketing/ Kelley, L., Jugenheimer, D. W. (2015). Advertising Account Planning: Planning and Managing an IMC Campaign. UK: Routledge. Kitchen, P. J., Uzunoglu, E. (2014). Integrated Communications in the Postmodern Era. US: Springer. Lusch, R. F., Vargo, S. L. (2014). The service-dominant logic of marketing: Dialog, debate, and directions. UK: Routledge. MacArthur, A. (2015). A 7-Step Social Media Plan For Your New Magazine. Retrieved from https://www.inpublishing.co.uk/kb/articles/a_7step_social_media_plan_for_your_new_magazine_1483.aspx Martin. (2016). Major Marketing Concepts You Need to Know. Retrieved from https://www.cleverism.com/marketing-concepts/ Parente, D., Strausbaugh-Hutchinson, K. (2014). Advertising campaign strategy: A guide to marketing communication plans. US: Cengage Learning. Percy, L. (2014). Strategic integrated marketing communications. UK: Routledge. Persuit, J. M. (2013). Social Media and Integrated Marketing Communication: A Rhetorical Approach. US: Lexington Books. Schultz, D., Patti, C. H., Kitchen, P. J. (2013). The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace. UK: Routledge. Shin, K. Y. (2013). The Executor of Integrated Marketing Communications Strategy: Marcom Managers Working Model. Germany: Springer Science Business Media. Tagg, S., Stevenson, A., Vescovi, T. (2013). New Developments in Online Marketing Key Issues in Marketing Management. UK: Routledge. Thorson, E., Moore, J. (Eds.). (2013). Integrated communication: Synergy of persuasive voices. UK: Psychology Press. Young, A. (2014). Brand media strategy: integrated communications planning in the digital era. US: Springer. Zarrella, D. (2009). The Social Media Marketing Book. US: O Reilly Media, Inc.