Analysis of Greek Tragedy Using the Aristotilean Model Essay

Greek tragedies, written in ancient times, are still a standard for tragedies written today. Contrary to diminishing in value over time, these tragedies have become cherished pieces of work in the sophisticated literate culture of today. However, one can not delve into these precious works of beautiful literary verse without first having background knowledge of the context they were written, and of the structure they follow. There are several terms, as well as an analysis of tragedies by Aristotle, a philosopher who experienced them firsthand. By knowing the structural basis of tragic works before reading them, one is able to better understand them and appreciate them more fully for the prized trophies of classic literature they are.†¦show more content†¦He also added background scenery. Also in development came the tone of seriousness, and the changing in rhythm to that more closely related to regular conversation speech. Aristotle, along with the history of tragedies, included an analysis of the subjects. He states the tragedy always deals with lofty subjects, characters greater than ourselves. They accomplish this all in a grand style of verse. The events in tragedies also generally all take place in a single day, regardless of how long they took in real life. All the previous descriptions of tragedy fall under the seven parts of tragedy Aristotle describes. First of all, tragedy involves mimesis, that is, it is imitation of real events. This gives credibility to the work and helps captivate the audience. Secondly, it is serious. This helps distinguish it from comedy. Tragedies also include action that is complete and with magnitude. Language in tragedies utilizes of rhythm and harmony. The rhythm and harmony should not be used throughout, however i.e. some bits are spoken while others are sung. Tragedies should be performed, not narrated, which is the context in which one must read and understand them. Finally, a tragedy should arouse emotions of pity and fear, while accomplishing catharsis, a purification or purging of these emotions. Structurally, Aristotle lists six component parts of which all tragedies must consist, and nothing else. These include the spectacle, which is the overall

John Steinbeck s Of Mice And Men - 1911 Words

In the book Of Mice and Men, John Steinbeck drops many clues that foreshadow all the deaths throughout the story. Foreshadowing is a literary device where the writer gives an advance hint of what is to come later in the story. There are many examples in this story that all indicate that Lennie isn t going to last long in this world. Foreshadowing is important to this story because it acts as hints that makes Lennie’s death not such a shocker or plot twist. In conclusion, John Steinbeck’s book Of Mice And Men, would not have made sense without his examples of foreshadowing throughout the story. There are many signs of foreshadowing right from the beginning of the book as George and Lennie are walking to the new ranch where they will be working. At first George and Lennie got kicked off the bus because the bus driver did not want to drive another ten miles down the road so they decided to walk the rest of the way. The first many incidents of foreshadowing happen on this w alk. The first example is when, â€Å"A water snake slipped along on the pool, its head held up like a little periscope. The reeds jerked slightly in the current. Far off toward the highway a man shouted something, and another man shouted back. The sycamore limbs rustled under a little wind that died immediately† (Steinbeck 5), and that compares Lennie to the water snake which is filled with unpredictable dangers and is unaware. The jerking reeds represent one of the sparks that make the other men want to killShow MoreRelatedJohn Steinbeck s Of Mice And Men1248 Words   |  5 PagesIn Steinbeck s novel Of Mice and Men, He uses imagery many times to create a realistic setting and plot. Steinbeck’s depiction of migrant workers and their daily complications during the depression are objectively precise due to his use of imagery with idioms, dreams, nature, loneliness and animal imagery. The main theme of the book transpires to be loneliness and fate. While George and Len nie, the main characters have a synergetic relationship, fate steps in and does away with their dreams, whichRead MoreJohn Steinbeck s Of Mice And Men897 Words   |  4 Pagesthat we possess. Many people feel certain emotions based on events that have taken place in their lifetime or how they were raised throughout their childhood. In John Steinbeck’s Of Mice and Men, he portrays the feelings of isolation and loneliness in three different characters. George’s isolation is illustrated in Steinbeck’s, Of Mice and Men. George expresses many hard feelings towards Lennie at the opening of this story. â€Å"‘...you’re a lot of trouble,’ said George. ‘I could get along so easy and soRead MoreJohn Steinbeck s Of Mice And Men1243 Words   |  5 Pagesis what John Steinbeck achieves by portraying this through the characters in his novella Of Mice and Men. The main characters are affected by loneliness in their own different way throughout the novella. rf The loneliness is maintained by the challenges that the characters have to face, and they sustain those challenges of being inhumane towards each other. Crook, a figure in the story who experiences discrimination encounters the challenge of race, due to the book’s setting in the 1930’s duringRead MoreJohn Steinbeck s Of Mice And Men1080 Words   |  5 Pagesâ€Å"I want you to stay with me Lennie. Jesus Christ, somebody’d shoot you for a coyote if you was by yourself.† The novel Of Mice and Men by John Steinbeck shows the relationship between two migrant workers in the 1930s, George and Lennie, along with the other members on the new ranch that they began working on. Georgie and Lennie dreamed of following the American Dream and owning their own patch of land and the novel revolves around the dream and the obstacles that stand in their way. Lennie, a strongRead MoreJohn Steinbeck s Of Mice And Men2167 Words   |  9 Pagesjobs. In John Steinbeck’ s Of Mice and Men, George Milton and Lennie Small wander through California in search of a new job that would help them make enough money to live their American dream on â€Å"the fatta the lan’†(Steinbeck 14). George and Lennie’s hard work and determination is not enough for them to live their dream. Lennie has a mental disability that slows the two friends down from living their dream; they have to run from job to job because of Lennie’s unintentional actions. Steinbeck incorporatesRead MoreJohn Steinbeck s Of Mice And Men1286 Words   |  6 PagesThe realistic fiction novella Of Mice And Men by John Steinbeck explains the journey of two migrant farm workers. Lennie and George are forced to overcome the Dust Bowl and The Great Depression around 1938. This makes jobs even harder to come by because everyone wanted one. Lennie and George were kicked out of Weed and they now work at a ranch in Soledad. At the new farm the friendship between Lennie and George becomes harder to maintain. The people on the farm are all different shapes, sizes, andRead MoreJohn Steinbeck s Of Mice And Men1360 Words   |  6 Pagesfeeling, thinking and acting in everyday life. In the story Of Mice and Men by John Steinbeck, a duo of farmers, George and Lennie, search for work wherever they can. Their dream of having a farm of their own is coming into reach, while George has to wield Lennie away from the temptation of Curley’s wife and the reality of what L ennie can do. John Steinbeck uses characterization to illustrate the nature of human existence. Steinbeck portrays George as a man who tries to help, and helps others soRead MoreJohn Steinbeck s Of Mice And Men1448 Words   |  6 Pages In the novella, Of Mice and Men, John Steinbeck discusses the idea of loneliness and how people who work at the ranch have no family and no future in lives. He indicates that all people at the ranch are lonely, but he specifically uses a few characters to highlight their state of being lonely and more miserable than the others. He emphasizes the loneliness of ranch life during the Great Depression, and shows how people are willing to try and find friendship in order to escape from the state ofRead MoreJohn Steinbeck s Of Mice And Men1205 Words   |  5 Pagesand the time period of John Steinbeck s novella, Of Mice and Men, exemplifies the idea that people from minorities are held back from achieving their version of the ‘American Dream’. This goes to prove not everyone will overcome the overbearing tidal waves of their hardship s, which makes the American Dream nothing more than a dream to them. Crooks, the black stable hand, faces discrimination due to his skin color as this unfortunately was common in the 1930’s. John Steinbeck uses Crooks’ situationRead MoreJohn Steinbeck s Of Mice And Men968 Words   |  4 PagesSolidifying the theme of John Steinbeck’s Of Mice and Men, the protagonist George expresses his significant loneliness despite a strong kinship with his friend Lennie, â€Å"’I ain’t got no people†¦ I seen the guys that go around the ranches alone. That ain’t no good’† (41). Published in 1937, amidst the horrific turmoil of the Great Depression, Steinbeck’s novella struck a sensitive chord with readers. Set in the heart of California’s Central Valley, this story follows two men, George and Lennie, as they

IMC Plan for Women’s Era Lifestyle Magazine †MyAssignmenthelp.com

Question: Discuss about the IMC Plan for Womens Era Lifestyle Magazine. Answer: Introduction There are a numerous ways to developmarketing and communication strategies. Adding value to the product in any business is dealt by the impact the message communicated has on the market or the customer behaviour. Being a planning manager of the magazine company, who has to develop and build brand for a lifestyle magazine Womens Era am responsible to give an efficient direction to my magazine company in order to influence the behaviour and attitude of the customer targeted. It is the process of finding new opportunities in order to fulfil the communication objectives in an ethical manner to create a position strong enough in the market. There are lots of campaigns of other brands in the market which needs to be managed to win over other brands who have created a good brand image already. For Womens era, the main emphasis is upon managing the audience and targeting them in such a way that it maintains a good customer relationship especially with women audience who spend more on lifesty le and wellbeing. In order to send the created message and communicate about the magazine to the targeted market, various interruptions and disturbances in getting the message received must be kept in mind. This process involves various steps like maintaining public relations, carrying out promotional activities through direct communication or campaigns and advertisements (Blakeman, 2014). Therefore, it is the process of creating a balanced mix of various communication methods and channels to uphold a good market position. Background of Womens Era Magazine The objective of the magazine company is a magazine which helps individual or the audience to get innovative experience for wellness in day to day activities. It helps one to build its own life and address various lifestyle issues and challenges. For an instance, families struggling with issues of parenthood might have encountered that it is really hard to face realistic situations for e.g. spending good time in family, keeping a balance between family, kids and work etc. This magazine lays a system which supports situations which are uncontrollable. Energizing and positivity in health and wellbeing is the common objective, this magazine company serves. It motivates the readers to channelize the stress related tasks to be productive in nature. This magazine will be an abundance of advice of providing confidence especially to the female audience who are blessed and are fortunate enough to be responsible for shaping a familys future. Womens era magazine would employ 15 positions which would be the sales department, production department comprising of the typesetter and art director, an editorial department consisting of editors based on seniority and administration department. The administrative department will consist of personnel keeping a track of book keeping, secretarial activities, publishing activities, programming and processing the data. The main objective is indulging inmarketing activities to an extent that it targets the prospects optimally (Shin, 2013). The segment catered is the key element of knowing the steps to be taken in order to fulfil the needs of the readers. It would target female adult market, who realise the importance of maintaining the work life balance. This magazine would address to the needs and varying interests of females about shaping life in fun, ageing aspects, beauty and fitness and parenthood etc (Lusch, Vargo, 2014). Identification of the audience to be targeted and analysing the segment To identify the requirement of our product, there are a number of activities to be carried which gives a definition to be understood by the consumer of the product. It is this stage which finally develops the product. There are not only activities like managing the manufacturing tasks and deciding upon the management of supply chain. In addition, the overall product is only developed when the requirements of the customers are anticipated and innovative changes are made in the product accordingly (Ang, 2014). The reputation of magazine company would be decided upon the aspirations and needs, the company has catered. It is primarily the main focus area to screen the readers and identify the segment. Womens era magazine will cater to the women readers who have the zeal to live and find ways develop the living spirit. There are other factors along with that for e.g gender, level of income, behavioural attitude and geographical location which the company needs to analyse for finding the readers who are likely to purchase the product (Martin, 2016). Geographically, the lifestyle of a person depends upon the weather of the location which further influences accessories used for fashion and living. Targeting the Australian market, where the weather is not very extreme both in summers and winters will help the magazine to include information on categories like travel, fashion and accessorizing, benefits of exercising, parenthood, characteristics of people according to personality etc. Analysing the behavioural patterns of women will help the magazine company to know the responsiveness of audience towards knowing about their travel, leisure, fitness, maternity, parenthood needs (Egan, 2014). The magazine can promote various products used as a symbol of love and affection depending upon the readers behaviour for e.g. Jewellery, flowers, chocolates and fitness equipments. This further helps in cost analysis avoiding unnecessary wastage in designing the campaigns to market the product. If the market targeted is appropriate then customers can easily relate to their requirement and purchase it quickly. Companys advertising and communication objectives The communication of a message, may it be creating awareness of the brand and positioning the magazine in the market or influencing the attitude of the customer with the help of promotional activities, the biggest challenge for a company is its competitors. There are magazines which create a threatening competition like fashion magazines enticing the readers about the latest trends and upcoming fashion tips which lead the audience to switch the magazine. Apart from that, there are low cost magazines which advice about the lifestyles of people with busy schedules covering aspects like ready to eat food, hotels and resorts for holidays to relax from work, list of restraunts for fast food, products for cooking with recipes and nightlife venues and clubs for outing etc. Therefore, keeping in mind about the competitors, market has to be targeted and price is to be set so that survival in the market is ensured (Persuit, 2013). This further leads the company to plan promotional activities l ike selling magazines personally, public relations, advertising, media, and TV channels etc. Using marketing techniques like providing discounts, vouchers and coupons on the subscription of the magazine are also an option to make the brand popular. After the complete review of the competitors, the magazine company would be planning upon objectives of marketing and communication which include: Imparting awareness among the women audience: It is important that amongst various female magazines which have categorically maintained a good level of awareness in the minds of women, Womens era magazine enters the market with catching slogans, punch lines and advertisements. This will repetitively be in the readers top of the mind. Creating awareness and existence is an important objective (Schultz, Patti, Kitchen, 2013). Creating an intent in the audience to purchase the magazine: To be available and persevere in the competition, motivation plays a vital role. If the target readers are shown the benefits they will reap from reading the content and purchasing the magazine, then the hidden need of the customer will be met. Letting the household females know about the modern techniques of living their lifestyle and understanding their family requirements to help them overcome domestic challenges is the objective of our magazine (Thorson, Moore, 2013). Creation of ethical perception about the product: When there are thousands of rivals and competing brands in the market, it is very common for the audience to receive a negative feedback and review (Percy, 2014). Our main aim is to create that kind of perception which exhibits positive reviews and avoids misconceptions. Our main aim to deliver a message through various promotional activities is to create an authentic image on the consumers. Create loyalty for the brand: Activities used in promotion like giving samples, free subscriptions for trial, coupons and vouchers for trial are carried out to give an experience to the customer about the product and create repetitive purchases. It gives an insight to the magazine company about the preference of the user and their spending habit. Accordingly, innovations are used and loyalty is created for the brand in future (Kitchen, Uzunoglu, 2014). Advertising method There are a number of possibilities when the question is to promote the product in the market. Once the market to be targeted has been decided and the objectives have been planned, then communication and promotion becomes profitable. The main step now is selecting the medium and focus on the message to be delivered in the market. As an IMC manager of the Womens era magazine, the best way to indulge the audience and communicate our message is advertising through online sources. There are listings online on search engines like Yahoo and Google. As soon as the seeker searches for the magazine using key words, the results are made available. In online sources social networking advertising is the best way Womens era magazine can be advertised (Tagg, Stevenson, Vescovi, 2013). This method cost efficient and draws maximum attention of the audience. In fact reviews and feedbacks can be too taken while advertising through online sources. There are sections like FAQs and Ratings which helps t he company to adapt to audience preferences. Communication Objective: The main advantage of selecting the above communication way of advertising is it will give the magazine company an opportunity to interact with the audience frequently. There should be no gap. Taking feedbacks through comments and tweets on Facebook, Twitter will allow avoiding any misconceptions, negative publicity. It will also help in tapping the mass market as the advertisement will be seen by lots of people. This will increase the product awareness. The major issue with respect to ethical compliance while advertising through social media is accuracy of the material to promote the product must be very high (Goodyer, 2015). The audience is large and they tend to hamper the image of the product by misinterpreting the information and listening to the competitors word of mouth (Kelley, Jugenheimer, 2015). The features advertised about the Womens era magazine need to reflect the exact information to its users in order to avoid the risk of miscommunication. Th e company may come across situations when the customer relationship is damaged as wrong information is communicated while promotion. Media plan Development Amongst the infinite media vehicles available to campaign about the product, Womens era magazine will choose to reach the people with the help of digital media which includes the social networking sites as well. It is the best and cost efficient vehicle to build viewers emotions and increase awareness. This includes all the networking networks like linkedin, facebook and interactive sites which gives the product an online presence and reduces the gap between audience and the company through two way communication (Zarrella, 2009). This taps the readers behavioural pattern by engaging him through various interactive tools like tweeting, ratings, commenting, pressing likes and tagging etc. The subscribers feel that they are a continuously in contact with the company and develop a relationship and a personal connection. Budget of the IMC plan As we are targeting the mass market as our audience, we would require a budget of AUS$ 5000 for the promotion of the magazine through social media. This would include activities like finding the target audience through surveys, research and other marketing activities. We would require AUS$1500 for creating a profile on the social networking site would include profile picture, cover photo, videos and icons to be uploaded to enhance the content. We would further need AUS$1600 to run our ad on Twitter or Instagram to establish our brand by exposing it to get high number of clicks and tweets. Additionally, we need to manage the schedule of time so that our new updates and news posts are posted before time. Going further, if we want to keep a track of the number of visitors who see us through social media, then we need to spend AUS$500 per month to build in analytics for our site. To gather information about the needs and difficulties of our target audience tools like Follower wonk need t o be managed to locate our followers, to know their timings when do they tweet and to find who are our followers. This would need an amount of AUS$1000. In order to receive the feedback we would include sections like Ratings, Reviews and FAQs and need AUS$400 for evaluating the effectiveness of our plan under the heading miscellaneous expenses. Evaluation of Integrated marketing plan It is required that Womens era magazine monitors and evaluates whether the designed plan for integrated marketing communication is in accordance with the main aim. Since, our mission is to communicate various aspects of improving and developing the lifestyle of women who are into entrepreneurship, household work and relationships etc. It is hence, important to assess the consequence our plan will create when executed. The company would need to conduct surveys and research to observe the following points which are whether the message has been communicated, the targeted women buyers have been addressed according to their requirement (MacArthur, 2015). Additionally, the plan is in accordance with companys budget, the response gathered matches the set standards, there is an increase or decrease in number of subscriptions. Finally, the last step is taking corrective actions for improving the shortcomings in the feedbacks and reviews. This process of developing standard targets against whi ch the actual number of tweets, reviews and likes received will be compared will further lead to increase the number of subscribers. Conclusion The communication plan is effective when it persuades the subscriber to buy and read the magazine. This needs that the advertising is not misjudged by the targeted segment of people and a strong customer relationship is developed. There are various indicators to identify the above result. Womens era magazine would make this plan by introducing effective elements such as keeping the track of awareness related to our brand, attitudes and behaviour of the women audience, likes and tweets received through social media etc. Additionally, keeping in mind the comments and reviews would help the company to cope up with the competitiveness and improve customer engagement. It is important to create a balanced mix of various communication methods and channels to uphold a good market position. It is differentiation in the brands which makes our product identify the challenges the company needs to cope up in order to build the brand (Parente, Strausbaugh-Hutchinson, 2014). It involves the people who are targeted to be addressed, fulfilling the aim of the communication of the message, deciding the content to be communicated, determining the mediums through which the message is to be communicated, finances, and finally assessing the consequences and results after the execution of all these activities. References Ang, L. (2014). Integrated Marketing Communications: A focus on new technologies and advanced theories. UK: Cambridge University Press. Blakeman, R. (2014). Integrated Marketing Communication: Creative Strategy from Idea to Implementation (2nded.). US: Rowman Littlefield. Egan, J. (2014). Marketing Communications (2nd ed.). US: Sage. Goodyer, M. (2015). What are the legal and ethical issues in marketing. Retrieved from https://spinsucks.com/communication/legal-and-ethical-issues-in-marketing/ Kelley, L., Jugenheimer, D. W. (2015). Advertising Account Planning: Planning and Managing an IMC Campaign. UK: Routledge. Kitchen, P. J., Uzunoglu, E. (2014). Integrated Communications in the Postmodern Era. US: Springer. Lusch, R. F., Vargo, S. L. (2014). The service-dominant logic of marketing: Dialog, debate, and directions. UK: Routledge. MacArthur, A. (2015). A 7-Step Social Media Plan For Your New Magazine. Retrieved from https://www.inpublishing.co.uk/kb/articles/a_7step_social_media_plan_for_your_new_magazine_1483.aspx Martin. (2016). Major Marketing Concepts You Need to Know. Retrieved from https://www.cleverism.com/marketing-concepts/ Parente, D., Strausbaugh-Hutchinson, K. (2014). Advertising campaign strategy: A guide to marketing communication plans. US: Cengage Learning. Percy, L. (2014). Strategic integrated marketing communications. UK: Routledge. Persuit, J. M. (2013). Social Media and Integrated Marketing Communication: A Rhetorical Approach. US: Lexington Books. Schultz, D., Patti, C. H., Kitchen, P. J. (2013). The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace. UK: Routledge. Shin, K. Y. (2013). The Executor of Integrated Marketing Communications Strategy: Marcom Managers Working Model. Germany: Springer Science Business Media. Tagg, S., Stevenson, A., Vescovi, T. (2013). New Developments in Online Marketing Key Issues in Marketing Management. UK: Routledge. Thorson, E., Moore, J. (Eds.). (2013). Integrated communication: Synergy of persuasive voices. UK: Psychology Press. Young, A. (2014). Brand media strategy: integrated communications planning in the digital era. US: Springer. Zarrella, D. (2009). The Social Media Marketing Book. US: O Reilly Media, Inc.